Child consumers - Books
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Marketing to and Through Kids
Kids Dine Out: Attracting the Family Foodservice Market With Children's Menus and Pint-Sized Promotions (Restaurants & Institutions Book)
Children As Consumers: Insights and Implications
WHAT KIDS BUY AND WHY : THE PSYCHOLOGY OF MARKETING TO KIDS
BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands
The Great Tween Buying Machine : Capturing Your Share of the Multi-Billion-Dollar Tween Market
The Great Tween Buying Machine: Marketing to Today's Tweens
Creating Ever-Cool: A Marketer's Guide to a Kid's Heart
Consuming Kids: The Hostile Takeover of Childhood
The Business of Children's Entertainment
Book Index