Database marketing - Books
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The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs
Strategic Electronic Marketing: Managing E-Business
All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
The Next Step in Database Marketing: Consumer Guided Marketing® : Privacy for Your Customers, Record Profits for You
Optimal Database Marketing: Strategy, Development, and Data Mining
The New Rules of Marketing: How to Use One-to-One Relationship Marketing to Be the Leader in Your Industry
Strategic Database Marketing
Desktop Database Marketing
How to Find and Cultivate Customers Through Direct Marketing
Contemporary Database Marketing: Concepts and Applications
Targetsmart!: Database Marketing for the Small Business (Psi Successful Business Library)
The New Direct Marketing
The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data
Business-to-Business Direct Marketing, Third Edition
Book Index