International Marketing - Books

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CRACKING THE JAPANESE MARKET : STATEGIES FOR SUCCESS IN THE NEW GLOBAL ECONOMY
International Marketing
Global Marketing: Foreign Entry, Local Marketing, and Global Management
International Marketing with PowerWeb
Global Marketing: Foreign Entry, Local Marketing, and Global Management
International Business: Competing in the Global Marketplace, Postscript 1998
Sales and Distribution Guide to Thailand
Cases in International Marketing (2nd Edition)
The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize
International Marketing Strategy (2nd Edition)
International Marketing: A Cultural Approach
Principles of Global Marketing
Big Business Blunders: Mistakes in Multinational Marketing
International & Global Marketing: Concepts and Cases
International Dimensions of Marketing
Global Account Management : Creating Value
High Standards, Hard Choices : A CEO's Journey of Courage, Risk, and Change
Another One Bites the Grass: Making Sense of International Advertising
Digital Marketing : Global Strategies from the World's Leading Experts
International Marketing Research, 2ed.
Global Marketing: Concepts, Strategies, Practice
Branding Across Borders: A Guide to Global Brand Marketing
Winning the Global Game: A Strategy for Linking People and Profits
International Marketing: Strategy, Planning, Market Entry & Implementation
Entry Strategies for International Markets
Leveraging Japan: Marketing to the New Asia
International Marketing (Business Review Series)
Communicating Globally: An Integrated Marketing Approach
Going Global: Succeedings in World Markets (Harvard Business Review Paperback Series)
Relentless: The Japanese Way of Marketing
From Mind to Market : Reinventing the Retail Supply Chain
Export Strategy
International Retailing
E-Commerce: Implementing Global Marketing Strategies
The Global Entrepreneur: Taking Your Business International
International Marketing: A Global Perspective
How to Make the World Your Market: The International Sales and Marketing Handbook
A Short Course in International Marketing: Approaching and Penetrating the Global Marketplace (Short Course in International Trade Series)

Book Index