Product Management - Books
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Complete Idiot's Guide to Brand Management
Building Strong Brands
REVOLUTIONIZING PRODUCT DEVELOPMENT : QUANTUM LEAPS IN SPEED, EFFICIENCY, AND QUALITY
Managing New Product and Process Development: Text and Cases
MANAGING QUALITY : THE STRATEGIC AND COMPETITIVE EDGE
LEADING PRODUCT DEVELOPMENT : THE SENIOR MANAGER'S GUIDE TO CREATING AND SHAPING THE ENTERPRISE
Product Design and Corporate Strategy: Managing the Connection for Competitive Advantage
Product Management
The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
Product Strategy for High Technology Companies
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Before the Brand: Creating the Unique DNA of an Enduring Brand Identity
Brand Warfare: 10 Rules for Building the Killer Brand
The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
Innovation and the General Manager
The Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize
There's No Business That's Not Show Business: Marketing in an Experience Culture
Essentials of New Product Management
BRANDS: A Marketing Game (2nd Edition)
BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)
Creating Breakthrough Products: Innovation from Product Planning to Program Approval
Innovation Management: Strategies, Implementation and Profits
The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts'
Cases in Product Management (The Irwin Series in Marketing)
Business Marketing Strategy: Concepts and Applications (The Irwin Series in Marketing)
Co-Branding: The Science of Alliance
New Product and Brand Management : Marketing Engineering Applications
Rolling Out New Products Across International Markets
Product Management: Value, Quality, Cost, Price, Profits and Organization
Retail Product Management: Buying and Merchandising
Hello Kitty : The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon
Brand Assets
The Brandgym : A Practical Workout for Boosting Brand and Business
Passion Branding : Harnessing the Power of Emotion to Build Strong Brands
Brand Stretch : Why 1 in 2 Extensions fail, and how to beat the odds
Building Brand Identity: A Strategy for Success in a Hostile Marketplace
Developing New Products and Repositioning m Brands
IdeaWise: How to Transform Your Ideas
Smart, Simple Design : Using Variety Effectiveness to Reduce Total Cost and Maximize Customer Selection
The PDMA Handbook of New Product Development
Time Out : Using Visible Pull Systems to Drive Process Improvement
The PDMA ToolBook for New Product Development
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Sixty Trends in Sixty Minutes
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
A Branded World: Adventures in Public Relations and the Creation of Superbrands
Counterfeiting Exposed: How to Protect Your Brand and Market Share
Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
Developing Products in Half the Time
Developing Products in Half the Time: New Rules, New Tools, 2nd Edition
Leading Product Innovation : Accelerating Growth in a Product-Based Business
The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
Big Brands Big Trouble: Lessons Learned the Hard Way
Variation Risk Management : Focusing Quality Improvements in Product Development and Production
Advanced Brand Management
Citizen Brands : Putting Society at the Heart of Your Business
What Makes Winning Brands Different: The Hidden Method Behind the World's Most Successful Brands
Fundamentals of Configuration Management
Winning Back Your Market: The Inside Stories of Companies That Did It
Quick Response: Managing the Supply Chain to Meet Consumer Demand
Creativity in Product Innovation
Advanced Quality Planning : A Commonsense Guide to AQP and APQP
The Customer Revolution
The Product Manager's Handbook : The Complete Product Management Resource
Branding Across Borders: A Guide to Global Brand Marketing
Revolution at the Checkout Counter: The Explosion of the Bar Code (Wertheim Publications in Industrial Relations)
Marketing Decisions for New and Mature Products (2nd Edition)
The Power of Product Platforms
Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services
Managing the Design Factory
Product Creation: The Heart of the Enterprise from Engineering to E-Commerce
Product Development for the Service Sector: Lessons from Market Leaders
Branded: The Buying and Selling of Teenagers
Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
Philosophy of Branding: Great Philosophers Think Brands
New Product Development : from Initial Idea to Product Management
Product Strategy for High-Technology Companies: How to Achieve Growth, Competitive Advantage, and Increased Profits
Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships
How to Establish a Unique Brand in the Consulting Profession: Powerful Techniques for the Successful Practitioner
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Brand Asset Management : Driving Profitable Growth Through Your Brands
New-Product Diffusion Models (International Series in Quantitative Marketing, Vol 11)
Managing New Industry Creation: Global Knowledge Formation and Entrepreneurship in High Technology
Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena
Blueprints for Innovation: How Creative Processes Can Make You and Your Company More Competitive (MA Management Briefing)
The Corporate Brand
The Future of Brands: Twenty-Five Visions
Brands: The New Wealth Creators
Product Warranty Handbook
The Brand Marketing Book
New Product Development
How to Create Profitable New Products: From Mission to Market
Leveraging the Corporate Brand
Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them
How to Develop Successful New Products
The Toolbox for the Mind
The Team Based Product Development Guidebook
Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners
The Product Development Challenge: Competing Through Speed, Quality, and Creativity (A Harvard Business Review Book)
The Experience Economy
Green Is Gold: Business Talking to Business About the Environmental Revolution
Selling the Dream
The Creative Priority: Driving Innovative Business in the Real World
Product Life Cycles and Product Management
Measuring the Effectiveness of Image and Linkage Advertising
Configuration Management Deskbook: A Modern Approach for Assuring That Products Meet Customer Requirements
The Personal Branding Phenomenon
The Brand Called You
Managing New Products: Using the MAP System to Accelerate Growth (Third Edition)
Microbranding: Build a Powerful Personal Brand and Beat Your Compe
Zero Base Pricing: Achieving World Class Competitiveness Through Reduced All-In-Costs
The Environmental Marketing Imperative: Strategies for Transforming Environmental Commitment into a Competitive Advantage
Nature and the Marketplace: Capturing the Value of the Ecosystem
Cycle Time Management: The Fast Track to Time-Based Productivity Improvement
Proactive Risk Management : Controlling Uncertainty in Product Development
Manufacturing Handbook of Best Practices: An Innovation, Productivity, and Quality Focus
Harvard Business Review on Brand Management (The Harvard Business Review Paperback Series)
Markets of One: Creating Customer-Unique Value through Mass Customization (A Harvard Business Review Book)
Priceless: Turning Ordinary Products into Extraordinary Experiences
Brand Management: The Vault.com Guide to Marketing & Brand Management
Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience
First Time Quality: Practical Applications of Quality Principles in the Design, Development, and Manufacturing of Any Product
Winning E-Brand Strategies: Developing Your Online Business Profitability
The Customer Centric Enterprise. Advances in Mass Customization and Personalization.
Conjoint Measurement: Methods and Applications
Book Index