Relationship marketing - Books
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Reverse Marketing: The New Buyer-Supplier Relationship
e-Loyalty: How to Keep Customers Coming Back to Your Website
Marketing Channels: A Relationship Management Approach
Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty
The One to One Fieldbook
The One to One Manager: Real-World Lessons in Customer Relationship Management
Commodifying Everything: Relationships of the Market
Customers Are People: The Human Touch
Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
Mastering the Complex Sale: How to Compete and Win When the Stakes are High!
Strategic Market Relationships : From Strategy to Implementation
Relationship Marketing : New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever
Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management
The Customer Marketing Method : How To Implement and Profit from Customer Relationship Management
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Members for Life
Relationship Marketing : Text and Cases
Relationship Marketing : Winning and Keeping Customers
Total Relationship Marketing
Handbook of Relationship Marketing
The New Rules of Marketing: How to Use One-to-One Relationship Marketing to Be the Leader in Your Industry
How to Acquire Clients: Powerful Techniques for the Successful Practitioner
Guanxi : Relationship Marketing in a Chinese Context
Customer Advisory Boards: A Strategic Tool for Customer Relationship Building
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Making the Client Connection : Maximizing the Power of Your Personality, Presentations, and Presence
The Relational Enterprise: Moving Beyond CRM to Maximize All Your Business Relationships
Proactive Selling: Control the Process-Win the Sale
The Rainmaker's Toolkit: Power Strategies for Finding, Keeping, and Growing Profitable Clients
Customer Equity: Building and Managing Relationships As Valuable Assets
From Mind to Market : Reinventing the Retail Supply Chain
The Eight Competencies of Relationship Selling: How to Reach the Top 1% in Just 15 Extra Minutes a Day
FusionBranding: How To Forge Your Brand for the Future
Retail Therapy: Making Strategic Relationships Work
Relationship Aspect Marketing
The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day!
Markets of One: Creating Customer-Unique Value through Mass Customization (A Harvard Business Review Book)
Strategic Relationship Marketing
Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
Book Index