Women consumers - Books
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Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumer - Women
Measured Excess
The Female Economy: The Millinery and Dressmaking Trades, 1860-1930 (Working Class in American History)
The Feminist Dollar: The Wise Woman's Buying Guide
Womans Guide to Buying Co-Ops and Condominiums
Inarticulate Longings: The Ladies' Home Journal, Gender, and the Promises of Consumer Culture
Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
Marianne in the Market: Envisioning Consumer Society in Fin-de-Siecle
Marketing to Moms : Getting Your Share of the Trillion-Dollar Market
EVEolution : The Eight Truths of Marketing to Women
EVEolution : Understanding Women--Eight Essential Truths That Work in Your Business and Your Life
Marketing to Women
Advertising to the American Woman: 1900-1999
Targeting the New Professional Woman: How to Market and Sell to Today's 57 Million Working Women
Book Index